Mindshare has appointed Bob Ivins as its first Chief Data Officer to lead the agency’s efforts to respond to consumer insights in real-time. Reporting to Mindshare North America’s Chief Executive Officer, Colin Kinsella, Mr. Ivins will be responsible for leading Mindshare’s technology, data and S&A teams along with working closely with client teams to leverage data and maximize campaigns.
Prior to joining Mindshare, Mr. Ivins served as VP of Comcast’s Business Intelligence Group. In that role he created the Comcast Audience Interconnect Database to support cross platform advertising activities. Earlier roles include Senior Vice President and Managing Director at comScore Europe; Vice Presidient and Research Director at Yahoo! Europe; Senior Vice President at Media Matrix; Vice President of Research at I/PRO; Vice President of Analytic Services and Economist at Data Resources Inc.