Caralene Robinson has been named Senior Vice President, Creative Group and Consumer Marketing at VH1 by the Viacom business unit’s President Tom Calderone. Based in New York, Ms. Robinson will be responsible for the face of VH1 each time the network interacts with consumers through all off-channel branding efforts. She will oversee all consumer outreach which includes the channel’s music marketing, VH1 Digital marketing and on-air image/promo teams as well as all consumer and trade advertising that VH1 creates and places.
Ms.Robinson brings to VH1 extensive, award-winning experience as an executive leader and consumer marketing expert for a diverse array of telecommunications and packaged goods including Colgate-Palmolive, The Coca-Cola Company, Cox Enterprises and Sprint Nextel Corporation, including Virgin Mobile. Most recently, Ms. Robinson was Vice President, Brand Strategy and Marketing Communications at Sprint Nextel, where she led all marketing efforts including brand, integrated marketing, production, creative services and social media for all Sprint brands. While at Sprint her biggest success was the re-launch of Boost Mobile, which drove significant brand awareness and subscriber growth. She is also responsible for breakthrough advertising across the brand portfolio. Ms. Robinson is also executive producer of the 2012 documentary “Versailles ’73: American Runway Revolution.” She has an MBA in marketing and finance from New York University’s Stern School of Business and a BBA in marketing from Howard University.